Ollie Craig is an award-winning industrial designer and product innovation leader with 17 years experience turning consumer problems into commercially successful products.
Trained as an industrial designer at Loughborough University, Ollie joined Joseph Joseph as the company's eighth employee and, as a key member of the Joseph Joseph NPD team, contributed to the company's growth and development over 17 years. His experience has given him a unique insight into how product innovation can drive commercial growth.
Ollie works at the intersection of design strategy and execution, specialising in defining product vision, guiding design direction, navigating manufacturing complexity and building motivated teams to deliver innovative products to market.
With 200+ products launched, his experience spans complex physical products where commercial, manufacturing, and customer considerations are tightly coupled. He believes strong design leadership brings clarity to complexity, creating the direction and momentum needed to turn opportunities into category-shaping and commercially successful products.
APPROACH
Future Standard Studio partners with ambitious companies to identify opportunities hidden within changing customer expectations and then transforms them into category-defining products, experiences and brands.
Through deep customer understanding, strategic product vision and expert execution, the studio develops innovations that don’t simply enter markets, they redefine them. With this extensive experience in leading products from insight to global manufacture, Future Standard Studio helps ambitious businesses create the products that become the future standard.
PROCESS
Our approach follows a five-stage process, taking opportunities from problem to products on shelf. Each stage is designed to connect strategic thinking, creative exploration and practical execution.
1.
Observe and Interrogate
2.
Identify Opportunities
3.
Reimagine Through Ideation
4.
Develop, Test and Refine
5.
Manufacture and Launch
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