The following is a selection of key projects delivered during my tenure at Joseph Joseph, where I held roles from Industrial Designer through to Principal Design Manager.
Collaborating with multidisciplinary teams and external partners, I played a leading role in shaping products from early concept development through testing, refinement and manufacature. These projects reflect the collective efforts of Joseph Joseph’s designers, engineers and commercial teams, working together towards a shared vision.
All products shown were developed by the Joseph Joseph New Product Development team. All product designs, imagery and videography remain the property of Joseph Joseph Ltd.


Tota
The laundry basket, reimagined

Glide
Rethinking a decades-old archetype

Designed for modern living

AirFrame
Compact by design, generous in capacity

Eclipse
Keeping laundry out of sight

Hold All
Single handed collapsible laundry bag

Mono
Performance with enduring aestetics

Nest Boards
Space saving elegance

Podium Storage
Podium

Dot
Tracking water bottle

LockBlock
Family safe knife set

Twist Whisk
Fold flat storage